Linked In Profile Guide

A quick leadership exercise to strengthen your professional brand

Your LinkedIn profile is your digital handshake.
Candidates, clients, and future business partners will look you up before deciding if they want to work with you.

This guide will help you build a credible profile in under 20 minutes.

30 - Day Content Calendar
30 - Day Content Calendar

  • People trust profiles with photos 14x more than profiles without them.

    Quick rules:

    • Face forward

    • Neutral or confident expression

    • Good lighting

    • Business casual or professional outfit

    • Plain background or office environment

    Avoid:

    • Group photos

    • Sunglasses

    • Selfies in cars

    • Party pictures

    If you don’t have one yet, take a quick photo in the office.

  • 1️⃣ Your Background

    Start with what helped shape you.

    Examples:

    • athletics

    • hospitality / restaurants

    • school / degree

    • previous industries

    Example:

    My background in athletics and hospitality taught me the value of discipline, teamwork, and strong communication.

    2️⃣ What You’re Doing Now

    Explain your current role and industry.

    Example:

    I currently work in event marketing where I help brands and nonprofit organizations connect with communities through face-to-face campaigns.

    3️⃣ What You Enjoy About It

    Show your motivation or strengths.

    Example:

    I enjoy building teams, developing leadership skills, and working in fast-paced environments where performance and growth matter.

    4️⃣ Your Future Goals

    End with what you’re building toward.

    Example:

    My long-term goal is to continue developing as a leader while helping others grow their careers in marketing and sales.

    Full Example Bio

    My background in athletics and hospitality taught me the value of discipline, teamwork, and strong communication. I currently work in event marketing where I help nonprofit organizations connect with communities through face-to-face campaigns. I enjoy building teams, developing leadership skills, and working in fast-paced environments. My goal is to continue growing as a leader while helping others build successful careers in this industry.

  • Click “Add Position.”

    Example format:

    Title:
    Activation Lead OR Account Manager | Event Marketing & Customer Acquisition

    Company:
    Cornerstone Sales Group

    Description Example:

    I work with nonprofit organizations and national brands to help them connect with communities through face-to-face marketing and event campaigns. My focus is building teams, developing leadership talent, and delivering measurable growth for our clients.

    Keep it 3–4 sentences max.

  • Your headline appears everywhere on LinkedIn.

    Instead of:

    ❌ Marketing Assistant

    Write something like:

    ✅ Event Marketing | Team Development | Community Outreach

    or

    ✅ Leadership Development | Face-to-Face Marketing | Brand Activation

    Formula:

    Industry + Skills + Impact

    Example:

    Event Marketing | Leadership Development | Building High-Performance Teams

  • 3–5 sentences is enough.

    Example structure:

    1. Who you are

    I’m passionate about helping brands connect with people through authentic, face-to-face experiences.

    2. What you do

    I currently work in event marketing where I help build and develop teams while supporting nonprofit organizations through community campaigns.

    3. What motivates you

    I enjoy working with ambitious people, building strong cultures, and helping others grow into leadership roles.

  • Cornerstone Sales Group

    This helps your profile look active in the industry.

  • Once your profile is set up:

    • Like a post

    • Comment on a post

    • Share something about marketing or leadership

    This keeps your profile visible in the market. Post/engage once a week.